SHOP BY OUR COLLECTIONS
... or if you want to browse EVERYTHING you can see all our goods in SHOP APPAREL!
WISCONSIN UP COLLECTION
Our staple collection!!!! Everything in here is a MUST-HAVE for everyone who love Wisconsin, soft shirts, high quality apparel AND supporting 2 bad-ass local mamas!
DRINK UP COLLECTION
A true Wisconsinite loves their beer and bloody's. So of course, we have an entire collection dedicated to the drinkers out there! Have a drink for us the next time you go out in your WI UP gear!
ICE-LIFE COLLECTION
Shop our Ice Fishing Collection here and stay warm out there my friends! Send us pics of the fish you catch, we want to see!
OH-SO Collection
These shirts are OH-SO WISCONSIN!!! From fair food, Wisco sayings and our fav local drinks! I mean, these are all a must have dont'cha know!
Bloody Marys are breakfast COLLECTION
Our MOST POPULAR COLLECTION!!! 🍅 B.M.A.B (Bloody Marys are Breakfast) comes in all the styles - tanks, tees, scoopnecks, hoodies, hats and coasters! We don't joke around with our bloodys.
TAILGATE CHAMPIONS COLLECTION
Continuing with our "We are Proud Drinkers" theme... we present to you our tailgate champions collection. Available in all the WISCO sports lovin' colors.
NORTHWOODS COLLECTION
Our omage to the NORTH! From the Backwoods, Lakes, Pines and Loggers... we LOVE everythign about Up Nort. Don't forget to share you pics wearing these beauties, we want to see!
AMERICANA COLLECTION
Looking for Red, White + Wisconsin?? Look no further, we've got ya covered friends. Drink safe and enjoy your comfy Americana/Wisconsin lovin apparel!
SHOP NOW
Authentic wisco wear
IN THE NORTH WE DON'T COWBOY UP... WE WISCONSIN UP!
PROUDLY MADE IN WISCONSIN!
WINTER COLLECTION
Stay warm + cozy while showing your WISCO LOVE with our Winter Collection! L O V E those colors... so good! Which one is your fav?
CAMO COLLECTION
If you don't love CAMO + ORANGE than you must not be from Wisconsin. Sorry, not sorry. Get your comfy camo here.
THE NICKNAME COLLECTION
Wisconsin has so many awesome nicknames. Badger State, Ska-Nee, The Middle Coast, WISCO and more!!! So yuppers, we put them all on super cute and soft shirts for ya.
BOOTS + BONFIRES COLLECTION
Shop our country girl, bonfire ready apparel and flannels! These fall colors and comfy hoodies are must-haves!! Send us pics around the fireplace wearing your WISCONSIN UP gear, we want to see!
Check out our goods!
LOVE these "Goods & Gifts"!!! Buy for yourself or for a buddy/bestie.
Bottle openers
Hand Crafted 1/8" Solid Steel
Sanded and sealed to last. These bottle openers are no joke just like our drinking game.
KOOZIES
High Quality Neoprene Koozies
The fold flat "take anywhere" koozie makes it easy to bring with you anywhere... cause you never know when it's cocktail hour.
STICKERS
Stick 'Em Up
Slap these puppies anywhere and live your Wisconsin life proudly!